Tag Archives: style

Princeton Fashion Week: Sustainable Fashion Initiative

SFI organizers and designers

“It’s like Studio 54 in there” says the security guard as he closes the door, “I don’t know if you’re going to be able to get in.” My coworker and I share a perplexed look; we R.S.V.P.-ed! We arrived early, mingled, and were waiting anxiously, pleasantly surprised to see the large turnout. Luckily, we were able to get into the evening’s exclusive event: the Sustainable Fashion Initiative’s (SFI) Fashion Show. After being counted by the museum staff, we were ushered in and directed to our seats just as the lights dimmed. There might not have been a disco ball in sight, but the evident energy certainly felt like we were at a famous hot spot. The audience hushed and prepared for the show to begin as Co-Founder Jenna Rodrigues took to the podium.

Princeton Fashion Week could not have had a more appropriate ending to the seven-days-long series of events and panels—the show was spectacular and ignited inspiration with every model’s pose. Set against preserved paintings and sculpted statues, one could not help but study the revolutionary art form. Fashion has long been wearable art and an extremely personal expression of one’s self, but until recently, one’s values would often times have to be compromised. Now, with designers like Tabii Just—a brand grounded in a “0% waste” philosophy, even incorporating this mindset into the garments’ designs with beautiful draping and flattering construction (see our Tasha Skirt below, available online at Modavanti.com) and REBORN by Soham Dave—a brand that uses natural dyes and partners with artisans, we as consumers and more importantly, as people, have access to an amazing variety of brands that fit our values without compromising on style.

Seated a few rows behind the action, I was able to take in the scene as a true spectator. How exciting it was to see young, educated, stylish college students point out their favorite pieces as they strolled down the runway or to hear whispering among friends as they exchanged validating eyebrow-raises, confirming “CUTE!” while nodding their heads in agreement.

the Tasha Skirt by Tabii Just takes its final twirl on the runway

Models, designers, and participants alike were decked out in the latest sustainable fashion. “This is from A Peace Treaty!” SFI Co-founder Meg Partidge exclaimed with pride, flashing her jeweled finger. Is it true? Are we finally returning to a place in history where fashion can be regarded as valuable and desirable? We have come a long way since 1954. Perhaps we’ve even entered the future?

Want to learn more about the Sustainable Fashion Initiative at Princeton University? DIY: Be fashainable and check out the SFI’s first edition of VERTE magazine, the new e-zine publication for sustainable fashion.

sustainable jewelry at the SFI’s brand showcase

Be sure to view more photos like the one above from the Brand Showcase (held before the fashion show) to find products from A Peace Treaty, Indego Africa, and more!

Celebrate Earth Day, Everyday! The Today Show Goes Green with Modavanti.com

today

What’s the “new crop of eco-friendly clothes?” NBC News’ the Today Show says it’s “eco-chic” and doesn’t look quite like it used to anymore thanks to retailers like Modavanti.

Chassie Post from Gilt Groupe joined Today Show host Natalie Morales this morning to show us that yes, eco-fashion can be stylish. A family-friendly floral print from H&M’s Conscious Collection flounced down the outdoor runway—on a pair of women’s pants and on a dress for young girls made out of recycled polyester and organic cotton—setting the scene for what it means to be green.

Another eco-fabric showcased was Tencel, as seen on a model in a maxi dress by ecoSkin. Weary of water usage? The vest in that ensemble is from Levi’s Water<Less denim line which uses 90% less water in production. A vegan leather peplum top from Tinley Road followed and was paired with Edun jeans.

Edun will be on our site soon and joins our recently-added brand, Olsenhaus, which was featured in the next look of the Today Goes Green segment: the brand’s purely vegan sandals and a chambray shirt (by Kut from the Kloth) complimented our fairly-traded Peplum Skirt in Yellow by Afia. Help support a women’s cooperative in Ghana just by shopping the stylish skirt at Modavanti.com. Fahertybrand.com wrapped up the show with an eco-swimsuit and beach wrap.

The models looked great and you can, too, since Modavanti is moving #fashion #forward. The two fashion-forward hosts highlighted our philosophy—that eco-conscious means many things—so many, that we empower the consumer to design their own style philosophy and encourage users to shop what’s important to them. Wear our set of Sustainability Badges with pride as you decide for yourself what it means to be green.

Eco-fashion has evolved. Will you? #Jointhefuture

Make 2013 green with a fashion cleanse.

The Zone diet. Grapefruits galore. Paleo or Vegan. From Low-fat to Atkins and more. Last year it was just juicing. The newest diet craze? A fashion cleanse. Shed the pounds from your closet hangers and dresser drawers by discarding leftovers from years’ past. Improve your wardrobe’s well-being with a design detox by recycling looks or investing in high-quality, people and planet-friendly outfits.

To ring in the New Year why not wring your wardrobe of its extra garments and give away any unnecessary items? For a guaranteed way to lose the weight of worrying about the latest in-thing just look inside yourself. “Buy a new coat to make you feel better!” the guy from “What Not To Wear” exclaims for Macy’s BIGGEST-EVER New Year’s Sale; he screams this declared diagnosis for mental health issues on the television screen. His backdrop? Shiny beginnings bright with promise as images of impeccably-trimmed figures pretend to lift weights or jump high with glee as they reach for the impeccably-timed figures denoting 70% off, the BIGGEST-EVER markdowns to sell-through the retailer’s full stock.

No, Clinton Kelly, I don’t need that new coat to make me feel better. No, Macy’s, I won’t rush to the store or fall for you online, even with your hook of free shipping, to gobble up what you’re throwing out. Just as we have become empowered as consumers to fight the fast food epidemic, confidently opting not to pick the ketchup red and mustard yellow Big Mac, so, too, can we fight our Fast Fashion fix, confidently opting for fresher, green picks. Like many readily-available conveniences in our fast-paced world, big box retailers have capitalized on our changing times—take the “H&M effect” of churning out unhealthy choices—tossing out the season’s projections quicker than a batch of the day’s deep-fried selections. But the times they are still a changin’ for now we have evolved social tools to fight the big retail chains’ advertisement reels telling us how we should look and feel.

Whether you believe that technology has advanced to meet our needs or that we’ve evolved because of an advancement in technology, social media is arguably an online reflection of an offline social revolution. There are political and economic influences, too, with increased government transparency, the rise of B Corporations, and CSR incorporation; this has created opportunities for genuine sustainable development initiatives, for inauthentic “greenwashing” tactics, and for brands like H&M to highlight their conscious actions.

Marketers know that time is of the essence, perpetually flooding our senses with urgency and stuffing us with overwhelm. But guess what: the world did not end. We made it this far; we were able to sustain. Now, it’s time for a come back in order for our culture to maintain. So, let’s welcome the year 2013 with open arms and embrace the 2013 collections with a full mind. As our eyes feast on the latest and greatest fashion statements off the runways and in window displays, let’s #DoItOurselves and make a shared fashion resolution to consume fewer, mindless trends and produce a more mindful, timeless mindset.

West: meet East; it’s for the best.

Perhaps we shouldn’t treat our clothes as replaceable representations of self-expression, as a slew of one-night stands. Perhaps instead we should treat our clothing with special care, selecting what we wear as carefully as what we say or eat while on a date. Courting rules and marriage arrangements vary across cultures and treatment of one’s search for “the one” varies cross-culturally. Furthermore, a society’s relationship to its culture is a natural indicator of its people’s relationship to its preservation of one’s culture.

  • The Hmong of ancient China do not believe in symbolism of fate; they believe that a person is born into this world wearing a jacket, that its placenta is its soul mate, “ones’ first and finest garment.” The Hmong people are known for their direct connection to nature and appreciation for rituals. For matters of life and death, they dress their children in elaborately-embroidered garments that communicate with evil spirits and one’s availability to the opposite sex.
  • The nakshi kantha stich of Bangladesh and West Bengal is not a symbol, but rather a language: a sewed circle design of four parrots does not merely represent the idea of love. When one sees that particular pattern, the embroidery is actually speaking the innermost dialogue of ever-lasting love. Another popular phrase, the tree of life is more than a motif; it tells the story of community as it’s stitched by women into collections of wearable art.

Speaking of which, the art of nakshi kantha and other hand-crafted items were re-introduced as a community development solution to sustaining the fashion industry in Bangladesh by Aarong and helped solve the problem of rural women’s market access.  If only we treated our clothing’s livelihood as a sustainable fashion solution, we could help solve the problem of our shopping excess—it’d be a match! If we make a commitment to be fashainable, then maybe we wouldn’t take sustainable fashion for granted. Maybe we would learn that it’s not just the latest version of luxury or the newest fashion trend, but that like healthy codependency, it is a necessary step in deepening a lasting connection.

Such consciousness of resources is a pillar of Aarong’s foundation. Having repeatedly survived nature’s fatal forces, people in the South Asian nation of Bangladesh are forced to be resourceful and innovate. Bangladeshis themselves, including my former colleagues, are a force to be reckoned with; they are among the bravest individuals I’ve ever encountered. Aarong’s artisans are no exception as it is their heroic dedication and whose proud conviction speaks loudly as they face daily adversity in working to sustain fashion.

Conversely, we Americans don’t face such harsh hardship, so our relationship with sustainable fashion development has been somewhat symbolic of our disconnectedness with the dire nature of the whole situation of sustainability, unlike the intimate interconnection that Aarong has restored. Part efficient retail, part effective development, Aarong has a unique relationship with its founding partner, BRAC, as a social enterprise.

When it comes to relationships, outward appearances are often the first characteristics we as individuals notice in a partner, sometimes including one’s outfit choice; this criticism exists in Bangladesh’s culture, too. However, the shared individualistic nature of American and Bangladeshi culture also coexists with a sense of community as we often ask our friends and family’s opinions when it comes to matters of decision making, like choosing a mate. Now, I’m the first to admit that I have commitment issues, often saying “I can’t” be at the same job indefinitely or “I can’t” imagine being with someone forever, but after seeing a toddler steering a motorcycle atop his father’s lap or a blind man crossing the busiest of streets, the words “I can’t” disappear from one’s vocabulary quicker than an exit from a bad date. I soon realized the disrespect I’ve shown in my treatment of the ones I love, for some aren’t as fortunate to have a choice in such matters and would give anything for never-ending assurance.

Similarly, it dawned on me that we demonstrate disrespect as a nation when we take for granted our relationship to the garments we don. As united citizens, we can easily take the plunge and update our relationship status from fashion-fling to being in it, full-fledged. Free from impossibility and inspired by fearlessness, the other hemisphere has reminded me that actions speak louder than words and when it comes to direct correlation and co-dependence, the other side of the world has influenced me to say that we are together; I am what I wear. Do you dare to care about your wear? Let’s arrange for a marriage between our mindful thoughts and items to be potentially bought.