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What’s the “new crop of eco-friendly clothes?” NBC News’ the Today Show says it’s “eco-chic” and doesn’t look quite like it used to anymore thanks to retailers like Modavanti.

Chassie Post from Gilt Groupe joined Today Show host Natalie Morales this morning to show us that yes, eco-fashion can be stylish. A family-friendly floral print from H&M’s Conscious Collection flounced down the outdoor runway—on a pair of women’s pants and on a dress for young girls made out of recycled polyester and organic cotton—setting the scene for what it means to be green.

Another eco-fabric showcased was Tencel, as seen on a model in a maxi dress by ecoSkin. Weary of water usage? The vest in that ensemble is from Levi’s Water<Less denim line which uses 90% less water in production. A vegan leather peplum top from Tinley Road followed and was paired with Edun jeans.

Edun will be on our site soon and joins our recently-added brand, Olsenhaus, which was featured in the next look of the Today Goes Green segment: the brand’s purely vegan sandals and a chambray shirt (by Kut from the Kloth) complimented our fairly-traded Peplum Skirt in Yellow by Afia. Help support a women’s cooperative in Ghana just by shopping the stylish skirt at Modavanti.com. Fahertybrand.com wrapped up the show with an eco-swimsuit and beach wrap.

The models looked great and you can, too, since Modavanti is moving #fashion #forward. The two fashion-forward hosts highlighted our philosophy—that eco-conscious means many things—so many, that we empower the consumer to design their own style philosophy and encourage users to shop what’s important to them. Wear our set of Sustainability Badges with pride as you decide for yourself what it means to be green.

Eco-fashion has evolved. Will you? #Jointhefuture

My last post was a selection of a few DIY: Aztec/Geo/Tribal print projects as found on Pinterest. Maybe you visited the upcycle Board for more DIYs and How-tos or maybe you’re asking wait, what does it even mean to “upcycle?”

The board’s description reads: “Re-wear an old garment, wear vintage, add a special detail, buy clothing made from recycled materials, or learn how-to DIY and up your fashion sense.” What’s the best part about upcycling? Just like your own style, it’s up to YOU to define!

Personally, I like to upcycle by recycling different looks in my closet. Also, I try not to buy an item of clothing unless I know I can wear it at least three different ways, especially crossing over between formal and casual. *THINK: this ’1 skirt, 5 looks’ Pin* Need a little help? Get dressed with my tips or get organized with closet consulting services like those offered by LA Closet Design.

Help the environment, save money, and go shwopping at your local Goodwill or Salvation Army to upstage the status-quo in a unique find. Can’t find a thrift store in your ‘hood? There are a number of online e-commerce retailers that offer ways to upcycle with vintage designs like Fab.com or ModCloth.

Fab.com

ModCloth

Not really a vintage fan? Other sites like Modavanti and ahalife let you Do-It-Yourself and shop by customized criteria like products made out of recycled or upcycled materials.

Modavanti Sustainable Fashion Boutique

Feeling crafty? Go big! Grab an old belt and up-cycle it into a new bag:

or go small and just add some lace detailing to an old sweater:

Do you recycle at home?

Find a cool gym bag made from recycled materials like this Cliff Bar wrapper TerraCycle bag

or this fresh-for-summer Fruit & Veggie tote from Stop Traffick Fashion that also provides employment for Cambodian women

Like other terms in the ‘slow’ movement from sustainable to glocal, upcycle is another organic term with a variety of meanings. The holistic concept is that fashion—like food, materials, learning, and culture—should be re-used and preserved, not wasted.

So, let’s slow fashion down and upcycle.

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Celebrate Earth Day, Everyday! The Today Show Goes Green with Modavanti.com

SLOW DOWN fast-fashion & UPcycle

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